Village of Whitefish Bay · Milwaukee County, WI
House painting in Whitefish Bay.
Interior, exterior, cabinet and fence painting in a village where four in ten homes went up in 1939 or earlier and more than eight in ten are detached houses. This page covers the clapboard, stucco and half-timber the village’s architectural survey describes, when the Architectural Review Commission is involved, and painting weather on the lakeshore. Bonded and insured, with written estimates and a written workmanship warranty.
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Our services
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Interior painting
Walls, trim, ceilings and whole-home refreshes with clean, low-disruption job sites.
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Kitchen cabinet painting
Degreased, sanded and sprayed for a smooth, hard-wearing kitchen finish.
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Epoxy floor coatings
Cold-tolerant epoxy and polyaspartic coatings for garages and basements.
Whitefish Bay homes
Four in ten Whitefish Bay homes date from 1939 or earlier
The Census Bureau’s American Community Survey (2020–2024) puts the median year built for Whitefish Bay’s 5,493 housing units at 1944 (±3 years). 41.6% were built in 1939 or earlier, 23.6% in the 1940s and 18.9% in the 1950s, so 84.1% predate 1960. Single-family detached houses make up 81.7% of units, and owners live in 83.1% of occupied homes.
Newer houses are few. Only 4.0% of units date from 2000 or later, most of them (3.0% of all units) from 2010 to 2019, the decade in which the Village Board created an Ad Hoc Residential Teardown/Rebuild Review Committee, on December 18, 2017, with the design guidelines, the demolition process and the Architectural Review Commission’s process among its possible topics.
The Encyclopedia of Milwaukee places the village on the bluffs above Lake Michigan, about five miles north of downtown Milwaukee. It incorporated on May 10, 1892, as Milwaukee County’s first village, and from the late nineteenth century it was also a resort: Captain Frederick Pabst’s beer garden, hotel and amusement park operated until about 1914. The population grew tenfold between 1917 and 1936 and peaked at 18,390 in 1960.
For paint, that age means generations of coats on trim, sash and siding, and the oldest may contain lead. The Census does not split at 1978, the year Wisconsin’s lead-safe rule turns on, so the share can only be bracketed: between 93.7% (built before 1970) and 96.6% (built before 1980) of the village’s owner-occupied homes. Expect the question to come up at the estimate on almost any house here.
Architecture
Clapboard Colonials, half-timbered Tudors and postwar aluminum
An architectural and historical intensive survey of the village, carried out by LJM Architects for the Wisconsin Historical Society between October 2010 and June 2011, recorded nearly 2,900 resources of architectural and historical interest, most of them single-family houses from the 1920s to the 1950s, and twelve potential historic districts. The most prolific style, it says, is Colonial Revival: usually two stories faced with wood clapboards, with dormers, denticulated cornices and shutters. Tudor Revival comes second, and the village has an unusually high number of half-timbered exteriors, with stucco or brick between the timbers.
Those surfaces take different prep. On clapboard, loose paint is scraped and sanded back to a firm edge and bare wood is spot-primed, and the bottom edges of the boards are left uncaulked so water behind them can drain. On half-timbering, the boards are wood and are treated like trim, while the infill is masonry: a stucco panel that has been painted before is cleaned and recoated, and one that never has been is a decision to make with you before any paint goes on. The survey also notes many houses with copper gutters, downspouts and trim; we mask copper so it is left as it is.
One note in the survey matters if your house has metal siding. Aluminum siding is usually treated as a replacement that harms a building’s integrity, but the survey says that was not the case here: after the Second World War, aluminum became the standard siding on new houses in the village, especially small Ranch and simplified Colonial Revival houses from the 1950s onward. Before repainting aluminum we wash off any chalky residue and prime bare metal, and we check its condition at the estimate.
Design review
When the Architectural Review Commission sees exterior work
Whitefish Bay’s Architectural Review Commission (ARC) has seven citizen members and four alternates, appointed by the Village President and confirmed by the Village Board (§16-52). The code gives it the job of making sure construction in the village meets minimum standards of architectural quality, consistency, aesthetic design and finish (§16-53). Under §16-54, the Building Inspector refers to it every permit application for a new building, an addition, or a major exterior alteration to a one- or two-family house or other building; permits for minor exterior alterations that will not depreciate the neighborhood are issued by the Building Inspector instead.
Painting is not on the village’s list of common projects that need a permit, a list the village says is not all-inclusive. It names windows, fences, decks, stoops and entry steps among many others and notes that ARC approval may be required for exterior modifications to a one- or two-family home. Since the ARC’s review starts from a permit application, a repaint on its own does not appear to reach it. The village has not said so in writing, though, so before a dramatic color change, or if prep turns up trim, porch parts or windows that have to be replaced, call Building Services at 414-962-6690.
When a project does go to the ARC, plan around its calendar. It meets at 5:30 p.m. on the first and third Thursday of the month at Village Hall, a complete application is due 17 calendar days before the meeting (§16-55A), and the permit must be taken out within 180 days of approval or the project goes back to the ARC (§16-57C). Starting work that needed a permit without one costs four times the permit fee, according to the village’s permits page.
Design guidelines
What the design guidelines say about trim, siding and garages
Article XVI of the zoning code holds the village’s single- and two-family residential design guidelines. They apply to new houses and to additions and remodels that need a building permit (§16-98C), so not to a repaint, and village staff and decision-makers use them as the criteria for permit decisions (§16-98D). Read another way, they describe a well-kept house in the village.
Three of them concern surfaces a painter touches. A house’s style should be consistent on every side, with matching trim, matching siding exposure and matching siding corners carried onto additions and remodels (§16-100B(2)(a)). Natural materials are encouraged, synthetic siding and trim are judged on quality and appearance, and siding should suit the style and era of the house (§16-100B(2)(b)). Corbels, bargeboards and decorative window trim should be consistent on all parts of the house, meaning the same materials, dimensions and design (§16-100B(2)(g)).
A repaint can follow the same thinking. We keep one trim color and one level of detail on the front, sides and back, give the bargeboards and brackets at the rear the care of those facing the street, and can finish a detached garage to match the house, as the guidelines ask of garages and sheds (§16-100B(2)(i)). For color ideas with some history behind them, our Milwaukee page summarizes that city’s rehabilitation guide on how house colors changed from the 1870s to the 1930s.
Historic preservation
Designation in Whitefish Bay needs the owner’s consent
The Village Board approved a historic preservation ordinance on October 24, 2005, creating a seven-member Historic Preservation Commission. The commission can designate historic structures and sites, but no designation may proceed without an owner’s written consent (§16-88A), and each designation is recorded at the County Register of Deeds (§16-89). The village’s Architecture and History Inventory is a different list: sites on it may qualify for designation, but the commission’s procedures say inclusion on the inventory does not subject a property to the ordinance.
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On a designated property, no one may alter all or part of the exterior without a certificate of appropriateness from the ARC (from the Community Development Authority in the Silver Spring Drive business district), and the Building Inspector may not issue a permit for the work without one (§16-88B(1)). Ordinary maintenance and repairs need no certificate when they repair existing features or replace pieces with identical ones, do not change the exterior appearance and need no building permit (§16-88B(5)). Read plainly, repainting in the existing colors fits that exemption and a new scheme may not, so on a designated house, ask the village before changing colors. The ARC has 30 days from filing to decide, after which the application counts as approved (§16-88B(7)).
The standards it weighs are sound advice for any old house in the village: repair deteriorated features rather than replace them, match a replacement in design, color, texture and other visual qualities, and avoid sandblasting or other treatments that damage historic materials (§16-88B(6)(f), (g)). Separately, several houses built to Ernest Flagg’s stone masonry system, among them the Frank J. Williams House on E. Lexington Blvd. and the Barfield-Staples House on Danbury Road, were listed on the National Register in 1985. Federal listing alone does not limit a private owner’s work unless federal money or a federal permit is involved, the National Park Service says; here it is village designation that brings in the ARC. Our Shorewood page explains the different rule in the village to the south.
To research your own house, start with the property file the village keeps on every property, which usually holds the original building permit, often with the builder’s and first owner’s names, the original dimensions and the estimated cost. Records from before 1922 were lost in a basement flood at the old Village Hall. For earlier houses, the library’s Mimi Bird historical collection, 39 volumes compiled in the 1980s, includes volumes on Whitefish Bay homes from 1860 to 1922; the Sanborn insurance maps at Village Hall usually note when each building went up, though not dates before 1922.
Homes built before 1978
Lead-safe rules for homes built before 1978
Wisconsin’s Lead-Safe Renovation Rule applies to a home or property built before 1978 when the work will disturb more than 20 square feet of painted surface outside, more than 6 square feet of painted surface per room inside, replace windows, or involve demolition. That work must be done by a certified Lead-Safe Renovator working for a certified lead company. The Wisconsin Department of Health Services publishes a list of certified companies, updated monthly, so you can check any contractor.
Upkeep and fences
What chapter 18 asks of wood, masonry and fences
The village’s property maintenance code is specific about paint. Every exterior wall must be kept substantially watertight and free of loose or rotting boards, and all exterior wood surfaces protected by paint, stain or another water- and weather-resistant treatment (§18-5A). Every building and structure must be kept neat and attractive, its wooden portions painted or stained as often as needed to keep it that way, and its stone, brick and other masonry kept adequately pointed (§18-5I). Garages, sheds and fences count as accessory structures and must be kept in good repair (§18-4, §18-5K).
A new or replacement fence needs a fence permit before it goes up (§16-73), with its finished side facing the neighboring property (§16-71); the same section allows wood or natural-looking wood substitutes, wrought iron and other metals chosen for appearance. The permit list does not mention restaining an existing fence. With the good face toward the neighbor, staining that face is done from their yard, so we ask you to clear it with them before we book the day. Our fence painting and staining notes cover board prep.
On the job
Quiet hours and dumpster permits
Section 8-12 of the village code prohibits noise from machines and devices used in construction or remodeling between 5:00 p.m. and 7:00 a.m. when it substantially disturbs or annoys anyone (§8-12F), so pressure washing and power sanding are daytime work here. A dumpster needs a village permit whether it sits on the street or on your driveway (only street placement carries a fee), and it may not go on the parkway.
Lake Michigan weather
Painting weather on the bluff
NOAA publishes no temperature normals for a station in the village. The nearest station that has them is Mt Mary College, about 7 miles west-southwest and farther from the lake; Milwaukee Mitchell Airport, about 11 miles south, sits closer to the lake. Their 1991–2020 normals frame the season. The median date of the last spring night at 36°F or colder is May 8 at Mt Mary and May 1 at Mitchell, the median first one in fall is October 6 and October 18, and the median season between them runs 150 and 168 days. September averages 11.0 nights at 50°F or below at Mt Mary and 7.6 at Mitchell, and the normal October low is 41.6°F at the first and 44.7°F at the second.
The lake also changes the weather by the hour. NOAA’s climate narrative for Milwaukee notes that in spring and early summer, a wind shift from westerly to easterly frequently brings a sudden drop of 10 to 20 degrees, and that a light breeze off the lake cools only the first mile or two inland. A lakeshore village is where that is felt. On a May or June job here we read the wind forecast as well as the temperature, and we avoid starting a coat late in the day when an onshore breeze is due, so the film is not chilled below the label’s minimum while it dries.
For rain, the precipitation station Shorewood 0.6 NW in NOAA’s normals, about a mile south-southeast of the village’s center, is closer, and our Shorewood weather notes list its rainy days month by month. With standard latex, June through August is the dependable window for outside work; in September, a paint made for cooler nights usually covers the cold ones, and May and early October depend on such a paint and on the forecast. Our painting-season guide sets these stations beside six others.
Historic homes
A state tax credit that counts exterior painting
The Wisconsin Historical Society’s homeowners’ tax credit returns 25 percent of approved rehabilitation expenses on an eligible historic home as a state income tax credit, and the work it covers includes the exterior of the house, painting named. The house must be your personal residence and, before work begins, be listed in the National or State Register, contribute to a listed historic district, or be determined eligible for the State Register through the program itself.
Timing is strict. The application must be approved before any work starts, and you must spend between $10,000 and $40,000 on eligible work within two years, or ask for a five-year phased plan. The Society’s reviewers check that the work will not harm the house’s materials or historic features. Its painting guidance, as reproduced in the 2010–2011 survey of the village, accepts nearly all colors and suggests no more than four, but expects denial where paint removal could damage materials, where unpainted brick or masonry would be painted, or where the scheme is a novelty out of character with the house; sandblasting is not acceptable. If you plan to apply, tell us at the estimate so the scope and prep method can be written to suit the application.
Whitefish Bay painting questions
Do I need a permit or ARC approval to repaint my house in Whitefish Bay?
Painting is not on the Building Services Department’s list of common projects that need a permit (the list is not all-inclusive), and the Architectural Review Commission reviews work that reaches it through permit applications, such as new buildings, additions and major exterior alterations (§16-54). A repaint alone does not appear to need either, but the village has not said so in writing. If prep turns up windows, trim or porch parts that must be replaced, or you plan a dramatic color change, call Building Services at 414-962-6690 first.
My house is on the Whitefish Bay Architecture and History Inventory. Does that limit what I can paint?
Not by itself. The Historic Preservation Commission’s procedures say inclusion on the inventory does not subject a property to the preservation ordinance. The ordinance applies to designated historic structures and sites, and designation needs an owner’s written consent. On a designated property, ordinary maintenance that leaves the exterior appearance unchanged and needs no building permit can go ahead without a certificate of appropriateness; other exterior changes need one from the ARC.
Does Whitefish Bay require me to keep my house painted?
Yes. Chapter 18 of the village code requires all exterior wood surfaces to be protected by paint, stain or another water- and weather-resistant treatment (§18-5A), and the wooden portions of every building to be painted or stained as often as necessary to keep it neat and attractive, with masonry kept pointed (§18-5I). Garages, sheds and fences must be kept in good repair.
What are the rules for a fence in Whitefish Bay?
A new or replacement fence needs a fence permit before work begins (§16-73), its finished side must face the neighboring property, and it must be wood or a natural-looking wood substitute, wrought iron or another metal (§16-71). The village’s permit list does not mention restaining an existing fence. We paint and stain wood fences; mention yours in the estimate form.
Can a state tax credit help pay for painting a historic Whitefish Bay house?
Possibly. The Wisconsin Historical Society’s homeowners’ credit returns 25 percent of approved rehabilitation costs, and exterior painting is eligible work, but only for a personal residence that is listed in the National or State Register, contributes to a listed district, or is determined eligible through the program, and only if the application is approved before work starts and eligible spending reaches at least $10,000 within two years, or within a five-year phased plan requested with the application.
How it works
What to expect, from first call to final walkthrough
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Free, no-pressure estimate
An honest look at your home.
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Clear written quote
A straightforward, honest scope.
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Thorough prep
Wash, scrape, sand, repair, caulk, and prime.
Where we work
Greater Milwaukee
- Milwaukee
- Wauwatosa
- West Allis
- Whitefish Bay
- Shorewood
- Mequon
- Bay View
- Greenfield
- Franklin
Sources
Where the facts on this page come from
U.S. Census Bureau (tables B25003, B25024, B25034, B25035, B25036): American Community Survey 2020–2024 housing tables, read October 23, 2026.
U.S. Census Bureau: 2024 Gazetteer, Wisconsin places, read October 23, 2026.
Encyclopedia of Milwaukee (University of Wisconsin–Milwaukee), entry on Whitefish Bay: Village history, read October 23, 2026.
LJM Architects for the Wisconsin Historical Society, 2010–2011 (Whitefish Bay Public Library digital collection): Architectural and historical intensive survey report, read October 23, 2026.
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Village of Whitefish Bay Code (eCode360), chapter 16, article IX: Exterior design of structures, §16-52 to 16-57, read October 23, 2026.
Village of Whitefish Bay Code, chapter 16, article XIII: Historic preservation, §16-84 to 16-92, read October 23, 2026.
Village of Whitefish Bay Code, chapter 16, article XVI: Single- and two-family residential design guidelines, read October 23, 2026.
Village of Whitefish Bay Code, chapter 16, article XI: Fences, walls and berms, read October 23, 2026.
Village of Whitefish Bay Code, chapter 18: Property maintenance, read October 23, 2026.
Village of Whitefish Bay Code, chapter 8: §8-12, noise from machines and devices, read October 23, 2026.
Village of Whitefish Bay: Architectural Review Commission, read October 23, 2026.
Village of Whitefish Bay: Historic Preservation Commission, read October 23, 2026.
Village of Whitefish Bay Historic Preservation Commission: Designation and inventory procedures (PDF), read October 23, 2026.
Village of Whitefish Bay: Architecture and History Inventory, read October 23, 2026.
Village of Whitefish Bay: Researching the history of your home, read October 23, 2026.
Village of Whitefish Bay, Building Services: Permits, read October 23, 2026.
Village of Whitefish Bay: Ad hoc teardown/rebuild review committee, read October 23, 2026.
Wisconsin Historical Society, National Register record NR650: Frank J. Williams House, read October 23, 2026.
Wisconsin Historical Society, National Register record NR628: Barfield-Staples House, read October 23, 2026.
Wisconsin Historical Society: Homeowner historic tax credit, read October 23, 2026.
National Park Service: National Register of Historic Places FAQ, read October 23, 2026.
NOAA National Centers for Environmental Information (stations USC00475474 and USW00014839): U.S. Climate Normals 1991–2020 (annual), read October 23, 2026.
NOAA National Centers for Environmental Information (same stations): U.S. Climate Normals 1991–2020 (monthly), read October 23, 2026.
NOAA National Centers for Environmental Information: Station inventory with coordinates, read October 23, 2026.
NOAA climate narrative for Milwaukee Mitchell Airport (NCDC station page, archived by UW–Madison Atmospheric and Oceanic Sciences): Station history and climate summary, read October 23, 2026.
Wisconsin Department of Health Services: How to hire a lead-safe contractor, read October 18, 2026.
Census figures are survey estimates with margins of error. City rules change, so check with the office named above before you plan exterior work.
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Tyler Cooper
Great team they have, and great quality of work. Family owned company that gets the job done correctly. :)
Patryk Pogorzelski
Amazing work very professional would definitely hire them again!
Painting in Whitefish Bay, done properly.
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